Increasing your clinic’s revenue 05 tips is the goal of any professional. After all, it is through revenue that you can grow, invest in your environment, and invest in your professional career. Therefore, planning for growth is important to maintain your clinic’s daily expenses and also to offer the best solutions to your patients through technology.
As a clinic grows, it naturally gains more trust from its patients, generating frequent returns and authority on the subject. After all, every patient wants to be treated by a well-recommended clinic that is committed to providing services with the most technological advances on the market.
Therefore, the quest to increase your clinic’s revenue must be a set of efforts not only to increase profits but also to gain recognition in the market. Below, see 5 tips to help you on this journey!
1. Have good financial planning
Managing income and expenses is called financial planning. With the data on paper, it is possible to avoid spending more than what comes into the cash register, in addition to finding financial margins to invest in investments. Investing in technology or marketing are fundamental investments for the growth of your clinic, as we will see below.
An important tip for financial planning is to separate the profits of the legal entity (CNPJ) and the profits of the individual (CPF). Therefore, it is advisable for the doctor to withdraw a salary for his/her professional role. Likewise, it is not advisable to make random withdrawals from the clinic’s cash register.
Once this is done, the clinic exploring the future: virtual reality and augmented reality will have enough cash to cover its fixed expenses, such as rent, salaries and other fixed bills. In addition to these expenses, the clinic will be able to find funds to make the necessary investments.
2. Have a plan to retain patients
Personalized and welcoming care is one of the keys to getting patients to return to your clinic. Therefore, invest resources in strategies to transform the clinic into a welcoming environment. The appearance of the clinic, comfortable waiting room and service are factors that influence loyalty.
Furthermore, retaining patients is a more affordable way to increase the clinic’s revenue than acquiring new patients. Phillip Kotler, a professor specializing in marketing, observed in his studies that acquiring a new client costs between 5 and 7 times more than retaining existing ones. Therefore, clinics that want to increase their revenue must take care of the patients they already have.
Also read how to attract patients to how to automate spreadsheets and improve the performance of your operations? your medical clinic and delve deeper into this subject.
3. Invest in technology
It is no secret that technology has advanced and brought solutions to facilitate all professional areas. This includes having technological equipment to perform exams and even to make remote consultations, when necessary.
But in addition to technology for the aero leads moment of care, investment can help in other aspects of the patient’s experience with your clinic. Today, there are complete and technological systems for scheduling and also for the clinic’s finances, avoiding human errors and optimizing time and resources.
Technology also helps with patient care, which can reduce waiting times during this process. Automatic messages via messaging apps and website chats help with the first stages of scheduling. All of this has a significant impact on the patient experience. A technology-enabled clinic provides quality service and naturally gains recognition in its niche.
4. Invest in marketing with professional help
Did you know that there is a specific area of marketing for clinics? We are talking about medical marketing , a set of techniques to increase revenue, improve the image of professionals on social media, among other objectives.
Nowadays, it is essential to invest in digital marketing with strategies for website optimization and a strong presence on social media. However, since the clinic’s routine is hectic and there may not be enough time for social media posts and other activities, doctors can benefit from professional help.
Learn more about medical marketing and see how professionals can help you profile your patient and develop your growth plan.
5. Monitor metrics constantly
Investing wisely means monitoring your return on investment (ROI). Growth metrics are important for defining new strategies and observing whether what has been employed so far has actually brought significant returns.
It is also possible to monitor metrics through patient satisfaction questionnaires and observe issues such as whether they would return to the clinic or recommend it to someone else.