An obvious way to get your target audience to sign up for your list is by giving them a discount on your product/service. At the same time, it is a purchase-oriented way to get your users to sign up, as you are giving them a value that they can
Only get by converting with your company.
But discounts as a CTA for signing whatsapp data up should be used with care. First of all, it can ‘hurt’ the bottom line. You would most often rather sell your product at full price – rather than cutting x% off the price. In addition, discounts can be brand devaluing. You probably know brands where you always get a discount – yes, you never even buy at full price, as you know that you can get a discount on your purchase in one way or another. Your user should not get that impression from your brand, so use it with care.
Gated content
Gated content is another way to get your target audience to sign up for your email list. The idea here is to give the user a piece of content that theyyou can also send sms through klaviyo can’t get anywhere else. For example, it could be “6 tips for your digital strategy” or “Get 7 pages for your coloring book sent to you”. The advantage of this type of value is, unlike a discount, that you sign the user up – without giving them a discount on your product/service. At the same time, you can make your brand strong towards your user if your Gated content is, for example, knowledge-based. The disadvantage of this type of value is that your new subscribers are typically not as purchase-oriented as if you give them a discount. Here, your most important task is to make them ready to buy.
The universe behind your business
Another CTA you can use is a deeper canada cell numbers narrative about your brand and what the user gets out of being part of your email list. Here you can use bullets as inspiring and personal content as reasons to sign up. However, we often see that there needs to be an underlying CTA for this, as users want some value.