Let’s agree on one thing here: it’s great to have a mega Growth Marketing strategy aligned with the purpose of your business, HOWEVER, not presenting information about price, payment methods and contractual aspects on your website/App is CRINGE!
The beauty of the internet is precisely about ease, so don’t support the increase in the Rejection Rate by committing such existential mistakes.
And to complement, it’s good to have means of communication with humans, so that your potential leads can clarify doubts (chat, website, WhatsApp, social networks, forums and so on) – the incidence of bounce rate given the lack of means like those mentioned, is relevant!
Options for unsubscribing from receiving messages
Be nice to those who aren’t interested in receiving your messages and always offer the option to unsubscribe.
At this point, take the opportunity to analyze whether the lead requesting such action is part of the ideal target – and if so, return to the communication brainstorming stage and reevaluate points such as strategy and the frequency of sending messages.
If the lead is not qualified as potential, create negative clusters based on cookie information and data permitted by the LGPD – do not exclude such cluster from your base, after all, today’s “non-customer” may become your customer tomorrow (use awareness strategies to understand the qualification of the disqualified target) .
Have active and updated social networks
Social networks, among other functions, offer assistance with sales/conversions, and operate as a reference factor regarding the products/services offered by your company.
In this regard, keeping there is a laptop that displays your Google My Business listing always up to date, as well as your social media profiles (with content in videos, images, articles, podcasts, online events and so on), is your duty for our satisfaction .
The bounce rate index resulting from low credibility is relevant – and good Social work will help you resolve this issue.
Is there an ideal bounce rate?
The ideal Bounce Rate is guillaume moubeche influencer on linkedin understood by the person responsible for Marketing campaigns (whether paid or organic), according to access data and campaigns over time.
To do this, you need to awb directory have a Information inherent marketing management system that allows you to capture and manage the KPIs and metrics inherent to digital performance, developed based on BI (Business Intelligence) and AI (Artificial Intelligence).
On the Rizer platform , you can create your own marketing management system , in a practical and simple way, integrating the various platforms that generate such data .
To reach the ideal Bounce Rate average, list the following metrics, separating the analyses by media:
- Impressions
- Accesses
- Conversion Goal
- Conversions
- Conversion Information inherent Percentage vs. Conversion Goal
- Average time spent on page
- Total pages visited
- Bounce Rate
By understanding the conversion funnel (impressions > Accesses > Conversions) and the relationship between the results of marketing actions and the goal, it is possible to diagnose a healthy average Bounce Rate for your business – and, believe me, you need to closely monitor this performance at all times, after all, user behavior is always changing!