What is Black Hat SEO?
When you read or hear about Black Hat SEO this concept, it refers to the set of techniques and tactics used to improve ranking in the SERPs (Search Engine Results Page) of different search engines, which Google, Yahoo, or Bing consider unethical and may penalize.
What are Google’s guidelines for Black Hat SEO?
Here you can find the actions that Google reports will be considered Black Hat and therefore can and usually are penalized by the search engine algorithm.
Major Google Algorithm Updates
Google has been fighting these artificial intelligence in software development: how is it changing the game? practices, considered unethical, for years. To this end, it is constantly improving its algorithm for detecting poor-quality websites .
Among the most famous updates , we can find:
- Panda : This algorithm improvement was launched with the aim of penalizing websites that had thin content or low-quality content.
- Penguin : With Penguin, Google established a filter to penalize Spam on websites.
- Freshness : This update affected a large portion of searches (35%) and rewarded fresh, updated content. It was intended to ensure websites kept their information up-to-date.
The most used Black Hat SEO techniques in 2019
Although they go against top 7 | digital kit digitizing agents in cádiz guidelines, SEO experts who perform these techniques are constantly innovating and experimenting to develop techniques that work even with Google updates. This isn’t recommended, as these improvements and benefits tend to be short-lived. Currently, the following are available:
- Link buying : This method is used in almost all positioning strategies, although it’s a method that Google warns is penalized, but it’s essential for SEO. It involves purchasing links from other websites or newspapers to improve DA and also drive traffic to that website.
- Spamming : Nonstop spamming of thousands of websites and placing links from that website on them. If this is done indiscriminately and the algorithm detects a spam pattern, that website will be penalized.
- Text Spinning : This involves taking text from other pages and inserting it into tools that automatically generate the same content with different words without any effort.
Why you shouldn’t do Black Hat SEO?
As we’ve already mentioned, black hat SEO is penalized by Google. In the short term, it can result in an aero leads incredible increase in website traffic due to improved rankings, but in the long term, this isn’t feasible, as Google will eventually penalize your page, and at that point, it will be extremely difficult for you to escape the penalty.
What types of penalties can we encounter?
- Automatic penalties . When Google’s ranking algorithm detects any violation of regulations, it applies a penalty by default.
- Manual penalties. These penalties are more serious and occur when, for various reasons, Google receives notifications of policy violations and that a website is using black hat SEO techniques. In this case, the Google team begins investigating and, if the reports are accurate, issues a manual penalty.
Some of these techniques are no longer in use, as they are easily penalized, but others, such as link buying or keyword stuffing (if proper keyword density control is done, it is not penalized)
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