TikTok is a platform that has skyrocketed in popularity in recent years. Even in the face of proposed bans in the U.S, the video-based network gets 2.65 billion monthly visits, reports Semrush. Plus, Android phone users across the globe spend an average of 35 hours per month watching TikTok videos.
Among these highly engaged monthly users, 35.3% are 25 to 34 years old, (the largest age group on the platform), followed by people aged 18 to 24 years old (30.7%).
The same study also shows that Gen Zers use TikTok as a search engine to find information and product discovery. These stats are definitely worth considering when creating your next targeted TikTok marketing campaign.
8. Instagram is still going strong
Facebook may still be one of the world’s most popular social media platforms, but there are plenty of
contenders overseas data for the throne. Fortunately, for Facebook, the biggest threat to its dominance isn’t a threat at all, since Facebook already owns it!
Currently, Instagram has over 1.74 billion active monthly users according to Datareportal. The platform is popular among Millennials and Gen Zers, with younger digital natives saying they prefer the platform for customer care.
Plus, 69% percent of social users state they see the most engaging brand content on Instagram, and 44% wish brands used Instagram more frequently, reported Sprout Social.
9. Facebook is still dominant… for now
While Facebook has some fierce competition, it’s far from dead in the water.
While the amount of time and resources you spend on Facebook will depend on your brand’s specific engagement key benefits of being a data-driven organization metrics and strategy, these stats from Statista suggest that it’s still worth focusing on:
- 96% of social media users still maintain a Facebook profile
- Facebook remains the world’s biggest social media platform with around 3.065 billion monthly active users.
- Facebook is the most-used platform by marketers around the world (86%)
While it may not be your priority platform as a social media marketer, these statistics definitely suggest that you shouldn’t give up on the platform any time soon.
10. Video content remains a powerful force
Thanks to Facebook, YouTube, TikTok, and Instagram, video is still one of the most popular forms of marketing in social media today, particularly short-form video.
According to sms to data a report by Wyzowl, 89% of consumers say they’d like to see more videos from brands, while 52% of consumers are more likely to share videos than any other type of content
. So keeping your visual content fresh will elevate your social media strategy across channels.
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