A great tool to use to identify influencers

All signs point to hashtags being less useful but many experts believe there’s still a place for them in your social media strategy. It’s about being more targeted and using branded hashtags.

While it sounds simple to place a hashtag in front of your keyword, there’s some other basic information that’s important to know when you are trying to be found by using hashtags.

Using hashtags only makes a difference in your social media strategy when done the right way.

Tips for using hashtags:

• Don’t get carried away using a hashtag every couple of words. The number of hashtags that can be used depends on which platform you are using. But in most cases, one to three hashtags can have more impact than a lot of them.
• Keep hashtags short and memorable rather than trying to use a lot of words in one tag. Remember #BlackOutTuesday being used successfully as part of the Black Lives Matter movement in America in 2020?
• Don’t try phone number data to choose hashtags that are too clever or obscure.
• Use hashtags that are detailed and specific as this will lead to better results than broad or general ones. Broad terms are not likely to be searched, and if you use them, your content will probably get lost in a sea of unrelated content.

Be mindful of accessibility and clarity when creating your hashtags. It’s worth keeping the camel case in mind: this means capitalizing the first letter of each word when writing compound words or

phrases such as #ValentinesDay (rather than #valentinesday). Read our blog to find out more about digital accessibility for marketers.

There can be a fine line between hashtags that are too general and hashtags that are too complicated or can’t be found.

The chances are you have a good idea who the influencers are that are capturing the attention of your audience, but if you are new to a niche, how do you find them?

For a particular there are countless email service providers niche, the influencers are the people whose voices are most trusted and listened to,

users. There’s also a great bank of B2B influencers that you can use to create marketing impact, just make sure they are relevant to your business.

A great tool to use to identify influencers is BuzzSumo. Using this tool, you can find the top content, bloggers, publications, and writers in your niche. Follow the top influencers, and notice the hashtags they use regularly to tap into relevant keywords and trends.

Once you identify relevant influencers, you should use an influencer tracker tool to keep a list of important factors such as social channels used, specialty and relevance to your brand.

Other research tools are specifically geared to narrowing down information about hashtags. Look into the following tools for help in identifying effective hashtags in your niche:

• RiteTag offers instant hashtag suggestions in real-time engagement.
• Keyhole sms to data provides you with a free search function and gives you real-time data on a range of factors.
• Copyai hashtag generator uses AI to create hashtags for your social posts.
• Inflact is a generator tool especially for Instagram that generates relevant hashtags for specific audiences.
• All Hashtag creates hashtags for a range of social platforms
• Hashtag Generator Tool is no frills and was created by Influencer Marketing Hub for Instagram and TikTok
• Keyword Tool enables you to search for Instagram hashtags based on a keyword