Check out our free ABS masterclass with Armand and Nick from 30 Minutes to President’s Club.
Together, they’ll cover how Outreach can make you an expert in your target accounts long before the initial conversation.
Get on the waitlist to learn how to build a 5-minute point of view, successfully break into accounts, and implement 6 strategies for multi-threading Advanc account-bas.
Implementing an account-bas sales process in 2024: 10 key steps and best practices
10 steps to implement an account-bas phone number data sales process: Define your ideal customer profile, create buyer personas, develop outbound strategy.
Create target account list, build team, develop messaging, build a content plan, draft account content, use omnichannel tactics, track and measure results
Step 1: Define your ideal customer profile Advanc account-bas
Defining your ideal customer the ultimate guide to writing your first email newsletter profile (ICP) is the first crucial step. Your ICP represents the set of characteristics that determine the types of accounts most likely to benefit from your solution. Include company size, industry, and their specific challenges.
Step 2: Create buyer personas
Identify the key personas involv in the decision-making process and their pain points to craft relevant messaging.
Each persona should include information on their role, goals, and how your solution can help address their challenges.
Step 3: Develop your outbound strategy
Create a multi-channel outreach plan that resonates with each persona and addresses their specific nes. Leverage channels like email, social mia, direct mail, and phone calls to engage decision-makers effectively.
Step 4: Create a target account list
Select the high-value accounts that fit your ICP and offer significant potential for cross-selling and upselling. Your sales and marketing teams should work together to prioritize accounts bas on revenue potential and alignment with your solution.
Step 5: Build a cross-functional team
Sales, marketing, customer success, and leadership teams should work together to align their strategies and messaging. The seamless collaboration between these teams ensures a unifi approach to achieving ABS goals.
Step 6: Develop personaliz messaging
Tailor your messaging to each whatsapp filter persona’s specific challenges, industry language, and goals.
Customize email templates, phone scripts, and social mia posts to address key pain points and present your solution as the ideal answer.