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Dashboard: what it is, benefits and how to make it

The digital world allows companies to collect a large volume of data every day. The challenge is to monitor this information and use it effectively. To do this, the solution is to implement a dashboard or dashboard.


The challenge of prioritizing and monitoring the volume of data available about your business and customers becomes more and more real every day. To achieve this, companies have opted to use dashboards. This management tool has intuitive visual features. Therefore, it is objective and presents everything you need to monitor results.

The organization’s development must be closely monitored. This ensures that goals are achieved. This access must be up-to-date, easy and as clear as possible so that potential problems can be identified. This allows solutions to be found more quickly.

The dashboard is an evolution of traditional monitoring and management spreadsheets. The visual panel contains important information, metrics and indicators for the company. Also known as a dashboard or control panel, it contains the numbers relevant to the strategy and to achieving the team’s goals.

What is a dashboard?

A dashboard is an information panel with the most important metrics and indicators for the company’s performance. Generally, the entire team monitors it and helps in making assertive decisions. In addition, it provides the necessary data so that the team can identify advantages of search engine marketing errors and successes in the strategy.

Therefore, using a dashboard is an alternative for day-to-day delivery and workflow management. Data on marketing, sales figures, projects and organizational performance can be included. This way, the information provided can be monitored in real time to select the most relevant information.

Another important aspect is related to the strategic value of dashboards. These panels are used to increase the analytical and prioritization capabilities of managers. They build both the dashboard and what to do with the information provided there.

 

Discover the benefits of using dashboards

Regardless of the company’s segment, the main objective of the dashboard is to disclose data in real time. With this, the visual panel allows all employees to have easy access to information.

Furthermore, dashboards nostalgia culture: it’s all back! allow data from different areas of the organization to be cross-referenced . This real-time information is therefore an essential tool for managers to analyze and make quick and assertive decisions.

The strategic construction of the dashboard directs the team towards the objectives planned by the company’s board of directors. This way, the tactical and operational team feels that the efforts are aligned with the plan, which motivates the employees. This organization is already an exercise in reflection on the best way to achieve success for the business, area or project.

Another great benefit of using dashboards in your company is the agility in decision-making . This is because the old spreadsheets and clean email traditional reports only allowed for action in the future. After all, each one is developed with a specific period in mind and with the aim of gathering information.

How to develop a dashboard for your company

Now that you know the benefits of implementing the use of dashboards in your company, learn how to develop the panel in four steps.

 

1. Set goals

Before you start developing your dashboard, it is important to define where your company wants to go. In other words, you must define goals for each sector and for your business as a whole. This way, each area knows exactly what it needs to do, in how much time, and what the final goal is.

For this, good methods are Kanban and SMART . After defining, it is time to inform which data to monitor, the relevant indicators and how to achieve the objectives within the deadline.

2. Map the entire process

Process mapping involves defining the flow of activities. Its purpose is to help companies see their processes as a whole, allowing them to control, understand and support each stage.

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