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Manychat used to be thought of as a Messenger marketing tool

It’s great for teams who want to blend keyword-based flows with AI-driven replies — like confirming appointments, answering service questions, or sending smart follow-ups.

It’s especially useful for small businesses marketing tool and local services that want automation without needing an engineering team, but still want smart, human-like replies.

​​Key Features:

  • AI steps powered by OpenAI or ChatGPT
  • Works for reminders, basic job function email database support, lead capture, and marketing
  • Smart replies, logic branches, and fallback rules

Prix :

  • Free: Up to 1,000 contacts
  • Pro: Starts at $15/month (based on audience size)
  • SMS usage: Billed through Twilio separately

5. Zapier

Zapier is a no-code automation platform that connects your chatbot to thousands of other tools. It’s not where you build conversations — it’s what turns those conversations into actions.

When someone texts your bot asking to dashboard: what it is, benefits and how to make it reschedule, update their info, or start a process, Zapier marketing tool handles the connection to your CRM, calendar, or database without needing backend code.

You can use it to send SMS through Twilio, log chatbot responses to Google Sheets, update Airtable, or trigger workflows in tools like HubSpot, Notion, or Slack.

It’s not built for rich logic or flows. But for teams without a dev-heavy setup, it’s a fast, flexible way to turn SMS interactions into real outcomes.

Caractéristiques principales :

  • Connects with over 6,000 apps and platforms
  • Sends SMS via Twilio, ClickSend, MessageBird
  • Triggers workflows from chatbot replies or user events
  • Handles conditional logic, filters, paths, and delays

Prix :

  • Free: 100 tasks/month, basic Zaps
  • Starter: $19.99/month — adds whatsapp filter multi-step automation
  • Professional: $49/month — includes filters, paths, premium apps

How to Build an SMS Chatbot

If someone’s texting your bot, it’s usually marketing tool because they expect a fast, clear answer, not a drawn-out conversation.

That’s why good SMS bots need to be purpose-built: short flows, real automation, and minimal friction.

We’re going to build a simple AI-powered FAQ chatbot that runs over SMS.

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