Both for us as an agency, but also for our clients, this is a very useful feature that further increases the transparency of one’s email efforts through Klaviyo.
Previously, Klaviyo had two ways of reporting. Through custom reports, it is possible to see how your key metrics have been attributed to either your flows/automations or your campaign emails – but also in a multitude of other different combinations, all of which provide insight into where you can adjust your email efforts. The “disadvantage” of this type of reporting has been that there is no possibility of comparison with other periods. Nor are there visual elements such as graphs to support the development.
Developer portal
If you’re into the more nerdy side overseas data of email, this add-on is for you!
Klaviyo has created a dedicated developer portal that developers and more technical marketers will especially enjoy. The portal contains guides and developer content that makes it possible to build on Klaviyo’s product and integrate with other software and platforms.
The next two additions to Klaviyo’s product concern their SMS service, which unfortunately is not available in Denmark yet.
Profile merging
The profile merging function means heir primary focus as a modern that if a person has first given email consent and later gives SMS consent, Klaviyo no longer creates two permissions – but only one that covers both consents.
Mobile terms of service
When you create forms that collect SMS consent, in many countries you must have a TOS (Terms and Service) that describes how you process this data.
Instead of having to create a landing canada cell numbers page yourself or add it to an existing page, Klaviyo can now do it for you.
You just need to fill in 6 fields – practical information about your business as well as what type of SMS you plan to send to users.
After that, you can choose to let Klaviyo host the page for you (like their by default subscribe page), or you can choose to copy your TOS and paste it into your privacy policy.
If you have any questions about the product launch, or simply want to hear more about Klaviyo or email marketing , leave a comment below or send us a message.