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your marketing efforts if people read it, which means you need subscribers before you start sending. You may already have customer emails from previous list-building campaigns. If you don’t, use these effective tactics to bring in new subscribers:
- Incentivize sign-ups
- Run contests or sweepstakes
- Set up data capture forms and pop-ups on your site and landing pages
- Use social media (or other digital marketing techniques)
The easier you make it for people to subscribe to your newsletter, the more success you’ll have.
Don’t ever buy an email list to get more readers. Purchased subscribers are much more likely to flag your newsletter as spam and tank your deliverability.
Make sure you understand the laws
From CAN-SPAM a great tool to use to identify influencers
to the GDPR and beyond, email marketing is regulated by multiple laws worldwide. Make sure you understand email legislation and follow it to the letter to avoid fines.
Some legal requirements, like getting consent from people before emailing them and including an unsubscribe link in every message, are common sense. Others require more technical knowledge. Campaign Monitor has tools to help you comply with major legislation like the GDPR
If you get stuck during the newsletter process, try looking at our favorite resources for inspiration:
- The Campaign Monitor email gallery
- Really Good Emails
- Milled
- Email Newsletter Examples
- Dribbble
Still having trouble? Try to find a different template that better fits your needs. This is frustrating, but it’s better to take time to find the right template than to struggle with design and layout every month.
Focus on strong content and design
The copy and phone number list design of your newsletter should work together to support its theme and reflect your brand identity. Your first newsletter needs to set the tone, as it will be a template for all future installments. Take the time upfront to make a process you can easily repeat.
There are a lot of decisions to make at this stage. You don’t have to make them all alone. Rely on the advice of experts who have been where you are.
Save time on your email design by using a free email template for newsletters. Choose one that works for the type of content you want to share and then customize it. Our email newsletter design tips can help anyone make a newsletter template look like their own.
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