With the growing technological best strategy development of today, we can see how much people’s behavior has changed. The accessibility of the internet on increasingly modern devices — such as cell phones and laptops — has made society more interconnected. Instead of going to physical establishments to learn about a certain type of service or product, users research and seek to clarify doubts about their solutions on the internet.
Noticing this change in behavior, professionals and brands have realized the need to ensure a digital presence in order to generate competitiveness. When it comes to doctors, it is no different. In the current scenario, there are several ways to attract the attention of users on the internet to offer medical services, and one of them is social media. In this regard, we best strategy have noticed the growing movement of TikTok, which ended up booming during the pandemic and is currently one of the most accessed social platforms.
With that, we noticed professionals and brands best strategy creating profiles on this network to engage with their audience. However, what would be the best strategy for doctors on TikTok? Check out our post today and learn everything about the subject.
How does TikTok work?
First of all, TikTok is a platform focused exclusively on creating videos. In the past, videos could be up to 15 seconds long, but nowadays, it is possible to create content longer than 2 minutes. As we all know, video format is much easier to consume than text content. This is one of the reasons why the platform has become similar to Instagram, with an average of 1 billion active users.
Therefore, for a doctor who differences between gpt-4 and gpt-3 wants to explore new fields and reach new audiences on the internet, the video format is much more interesting, and tends to be an increasingly priority format on social media. On TikTok, the trend is for more professionals to enter the platform to ensure relevant content for their audience.
Medical marketing: how to use TikTok to your advantage?
Understanding the importance of TikTok in today’s context, we can find some effective strategies for doctors to use this social network to gain new followers and future clients. Let’s check out some actions below:
1. Provide quick and simple answers
Contrary to popular belief, TikTok content is not just about humor and entertainment. As mentioned, professionals use this platform to offer products and services. For this reason, opt for videos with quick and practical questions and answers. People tend to abandon videos that are too long or when the content is not objective to their needs. Therefore, be practical and educational when uploading your videos.
2. Highlight the spaces in your clinic
When it comes to medical marketing how much does a digital marketing agency charge? on social media, especially TikTok, it can be crucial to consider the environment of your clinic. In other words, short videos can be crucial to enhance a space in your work environment, whether it’s your desk or even your coffee corner.
The idea behind these details is to literally “bring” the user into your office, making them feel like a real patient. For this reason, before you start recording your videos, arrange the environment and make it comfortable.
3. Demonstrate authority
To make users realize that you are a good professional, try to show your work routine, as well as your certifications and places you frequent/have frequented to improve your medical knowledge. As mentioned, TikTok’s proposal is to make your content more intimate for the user, making them feel part of your brand.
Show your day-to-day life strategically and quickly, paying attention to details that can catch people’s attention aero leads during the video, and consequently take some action, such as contacting you privately, sharing the video or making a comment.
4. Show before and after procedures
To generate even more authority in the medical field, it may be interesting to show results from patients who have consulted with you. This way, people will become even more familiar with your methods and will end up gaining even more confidence in hiring your services. Social proof offers excellent results for medical marketing, especially on social media.
This is because we are immersed in immediacy, and therefore, people are in a hurry to see results. Therefore, there is nothing more strategic than showing the results that people will have when hiring your medical services.
Conclusion
. As a result, healthcare professionals are increasingly using social media to promote their services through relevant content for new audiences. Therefore, invest in TikTok to reach an even larger audience, as it is the social network of the future.