Remember, social media is a social space. So you need to offer your audience value, avoid pushing personal opinions, and engage in conversations to see your social media following soar.
Read: Why ignoring social listening can harm your brand
4. AI adoption in social media marketing has increased
As we’ve established, social media usage is on the rise – and so is the adoption of AI in social media.
Around 42% of marketers use generative AI tools to assist with social media copy creation and 14% of small-to-medium-sized businesses (SMBs) report using AI to support their social media marketing efforts, email data according to Statista.
Used strategically, generative AI creation tools can streamline social media content creation production and enhance your visibility across channels. But, there’s something you should know…
5. People are becoming concerned about social media deep fakes
While AI is fast-becoming woven into the fabric of the digital world, it’s worth noting that 70% of social media users are concerned about AI-generated deep fakes that are potentially harmful or misleading according to Statista.
An increasing number of marketers may use generative AI to support their content creation efforts (and for good why is protecting data as important as extracting its value? reason), but while this is the case, it’s important to use AI tools responsibly.
Be aware that AI tools can play a positive role in social media strategy and content creation. But, if you use generative AI, ensure your content is accurate, authentic, and has a human touch.
6. X still has solid engagement rates
Since Elon Musk took over X and rebranded it as ‘X’, the platform has seen its fair share of controversy such as a boycott by big advertisers.
Yet despite the likelihood of X’s follower base declining, the numbers suggest that it’s still a highly engaged social media channel. Here are some stats from Sprout Social to prove it.
- Almost half of active social users own an ‘X’ account
- X sees sms to data around 364 billion total user active seconds and 8.3 billion video views daily
- 59% of X users engaged with the platform to connect with the latest news
So X could still be worth considering as part of your social media strategy.