Brand awareness is the starting point: If you want to turn your target audience into loyal customers and brand advocates, you’ll first need to make them aware of your existence.
What is brand recognition?
Brand awareness is the degree of familiarity people have with your brand, or more specifically, with your product or service. Therefore, we can divide brand recognition into three levels:
- Brand name recognition
- Recognition of your product offering
- Recognition of your brand attributes (i.e., what distinguishes it from the competition)
While the first is great, it only scratches the surface. Brand recognition is more valuable when people know why they would buy from you, not just what.
Brand recognition: the more, the better?
Not exactly. Brand awareness should focus on quality “leads” in your target audience. Being known by accident or as a publicity stunt among people who aren’t relevant to your brand isn’t very useful.
It’s about being known in your category, among people who are part of your target audience and who may one day become customers.
Why you should monitor their brand awareness metrics
Brand awareness has a return on investment. Just look at one piece of the brand awareness puzzle: search are you already familiar with omnichannel marketing? share. It’s fairly easy to measure, but it’s more valuable than you might think. It turns out it reliably predicts market share months in advance. Knowing this will give any marketer a solid foundation upon which to build their new marketing campaigns.
How to Measure Brand Awareness: The Tactics You Should Use
Measure brand awareness with these tactics
We’ll give you several proven digital transformation in spanish smes ways to help you measure brand awareness based on the most important brand awareness metrics. Keep in mind that there’s no one-size-fits-all approach to this, and you’ll need to combine them to give the data more context.
Launch a brand awareness survey.
Surveys are one of the best ways to measure brand awareness. Simply select your target group—the people you belgium business directory most want to know about your brand—and ask them.
To specifically measure brand awareness, online surveys of general consumers (rather than your own customers) are your best bet.
Check your followers on social media
Some might consider this a vanity metric, but on a superficial level, your social media following gives you an idea of your reach and how many people are familiar with your brand.
Assuming most people follow you because they’re interested in you and like you, it gives you a pretty good idea of your brand recognition.
It also means these people are more likely to view your content more frequently, which means they’re less likely to forget who you are and what you do. Staying ahead of the curve in a market filled with established and emerging brands is key to maintaining familiarity.
Use Google Trends data
The Google Trends competitor analysis tool is a valuable asset for measuring brand awareness. It scours the internet for mentions of your brand, so you can examine whether those mentions are increasing or decreasing over time.
Once again, context is important here; it’s crucial to consider all of your brand and marketing activities when extracting insights from Google Trends data.
It’s also important to note that using Google Trends data is more difficult for those with more generic brand names or names that are already associated with something else.
Research your brand mentions
One of the best ways to know if people are familiar with your brand is to know if they’re talking about you. Or rather, if they’re tweeting, blogging, or commenting. Sounds like an impossible task? Not with tools like Brand24 . They allow you to monitor all social media platforms, blogs, websites, and publishers to see who’s talking about you.