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When you’re trying to get more exposure

Remember to search for keywords related to your content on social platforms to see what hashtags come up. In addition, be sure to use social listening tools to understand what users are talking about and any trends that you could relate to your brand.

How to use hashtags on X

Using relevant hashtags on X can increase your engagement, as long as you don’t go overboard. One or two hashtags per tweet should be enough. When you use a couple of hashtags and ask your followers to whatsapp data retweet, this can result in even more engagement.

Here’s a simple use of relevant hashtags by Adidas.

Adidas post on X

The use of hashtags on X will make your post accessible when people search for your tag. It can also help you to find conversations to get involved in. For even more impact on this platform, research trending hashtags.

How to use hashtags on Facebook

When you’re trying to get more exposure for your Facebook posts, using hashtags may help as they can boost organic reach. However, they are not as popular on Facebook as on other channels.

On Facebook, it’s important not to use too many hashtags. Usually, it’s recommended to only use one or two. More  the pricing is a bit on the back-end than that will make you seem unprofessional and could annoy those reading your posts.

You can find relevant hashtags to use by simply typing a keyword into the search bar.Facebook hashtag in search toolbar

It may also be worth going back to your top-performing Facebook posts and reposting them with relevant hashtags. This not only reuses old content that resonated with your followers but may attract new ones that have an interest in your product or service.

How to use hashtags on Instagram

Using hashtags on Instagram can increase reach and drive engagement. So feel free to use up to ten or eleven relevant sms to data and popular hashtags for Instagram Stories or Reels to reach the widest audience possible.

A combination works well on Instagram such as popular hashtags, location hashtags, niche hashtags, content-related hashtags, and branded hashtags.

You can use as many as 30 hashtags on a regular post on Instagram. You probably don’t need to use that many, but it’s good to know that using more is acceptable here, so you can experiment.

See this example to get an idea of what type of hashtag could work.

Instagram hashtag example

Use the search box to see what hashtags influencers or competitors use to engage on Instagram. Since this is the best platform for multiple hashtags, try a wide variety and use them on posts, photos and comments.

How to use hashtags on Pinterest

Hashtags are a great way to help people find your content based on keywords on Pinterest and group them into categories.

Over the past few years, Pinterest seems to have reduced the importance of hashtags – mainly because spammers were using hashtags to get to the top of feeds as posts with hashtags were once put in chronological order. Plus, hashtags no longer seem to be clickable.

But hashtags still have a place on the platform. The key is to use specific and relevant hashtags that describe the content in the pin. This will help your content get found particularly if you use Pinterest for Business.

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